Privacy Policy

EvTaxi ehf. operates evtaxi.is and the booking system behind it. This page explains what personal information we collect, why, how long we keep it, and what you can ask us to do with it.

We are the data controller. You can reach us at [email protected] or +354 790 3838, or write to EvTaxi ehf., Reykjavík, Iceland. We are licensed by Ferðamálastofa (the Icelandic Tourist Board) as an authorised day tour provider, licence no. 2022-062.

What we collect when you book

• Your name, phone number and email address
• Pickup and drop-off address, date, time and number of passengers
• Your flight number, when the trip starts or ends at Keflavík Airport
• Any notes you add, such as a child seat or an extra stop
• Whether you paid online in advance or on arrival, and the amount

We need this to carry out the trip you booked and to contact you if something changes. The legal basis is performance of our contract with you.

Card payments

Online payments are handled by Rapyd, our payment provider. You enter your card details on Rapyd's own secure page, and those details never reach our servers. We only receive confirmation of whether a payment succeeded, the amount, and a reference number.

When you contact us

If you use the contact form we store your name, email address, message and the IP address the message came from, so that we can reply and so we can block automated spam. The legal basis is our legitimate interest in answering enquiries and keeping the site usable.

Aurora alerts

If you sign up for northern lights alerts on our aurora page, we store your email address, the alert level you chose, your travel dates if you give them, when you signed up and confirmed, and when we last emailed you.

• First we send one email asking you to confirm. Nothing else is sent until you click that link, and unconfirmed sign-ups are deleted after seven days
• After that you get at most one email per night, and only when the forecast reaches the level you chose
• Every alert has a link to stop them. Stopping deletes your address straight away
• If you gave travel dates, your address is deleted automatically two days after your last day. Otherwise it is deleted after 12 months
• Alerts are sent through Zoho Mail. We do not use your address for anything else and do not pass it on

The legal basis is your consent, which you can withdraw at any time with the link in every alert.

Messages we send you

• Booking confirmations and receipts by email, sent through Zoho Mail
• Practical messages about your trip by SMS, sent through Nova (an Icelandic operator)
• Northern lights alerts by email, only if you sign up and confirm, sent through Zoho Mail

Cookies and tracking

We only use advertising cookies or record your visit if you agree. The first time you visit, a banner asks for your choice, and declining is as easy as accepting. You can choose each purpose separately.

• If you accept, we load Google's advertising tag (Google Ads) and the Meta Pixel (Facebook and Instagram). They set cookies and tell Google and Meta about your visit, such as which pages you view and, when you complete a booking, its value and a booking reference. This shows us which of our ads lead to bookings and lets us show our ads to people who have visited our site. Google and Meta handle this information under their own privacy policies.
• If you decline, none of these scripts are loaded and nothing is sent to Google or Meta.
• You can change your choice at any time with the "Cookie settings" link at the bottom of every page. Your choice is kept in your browser for 12 months.

The legal basis for advertising cookies is your consent. We never send your name, email address, phone number or pickup address to Google or Meta.

Session recordings

If you allow it in the banner, we record how you use our website, so we can see where it is confusing and make booking easier.

• We record the pages you visit, how you scroll and move, and what you click or tap
• We never record what you type: names, email addresses, phone numbers, notes and payment details in our forms are hidden before anything leaves your browser
• Payment pages, booking confirmation pages and live driver tracking pages are never recorded
• The recording is sent only to our own server. No third party receives it, and we do not use it for advertising
• We do not store your IP address. We keep the device type, screen size, language and the country your device's time zone points to
• Recordings are deleted automatically after 10 days, and only our staff can view them
• If you decline, nothing is recorded. You can withdraw at any time with the "Cookie settings" link at the bottom of every page

The legal basis for session recordings is your consent.

Apart from that, we count page views ourselves without cookies and without storing IP addresses. A single functional cookie may be set to show you a status message after you submit a form. Staff who log in to our internal system receive a login cookie, which visitors never do.

How long we keep things

• Booking and payment records: seven years, because Icelandic accounting law requires it
• Contact form messages: while we deal with your enquiry and for a reasonable period afterwards
• IP addresses used for spam and rate limiting: deleted automatically within one hour
• Reviews you send us for publication: until you ask us to remove them
• Aurora alert sign-ups: until you stop the alerts, or two days after your last travel day, or at most 12 months. Unconfirmed sign-ups: seven days
• Session recordings (only if you allowed them): 10 days

Following your driver

When your driver is on the way, they can choose to share the car's position with you. If they do, we send you a link showing where the car is and roughly how long it will take to reach you.

• The driver switches this on themselves, for one trip at a time
• It shows only the car's current position, never a history of where it has been
• It stops when the driver switches it off or marks the trip as arrived
• The position points are deleted as soon as sharing stops, and in any case within 30 days
• The map is drawn with OpenStreetMap map tiles, which means your browser requests map images from openstreetmap.org

The link we send you is private to your trip. Anyone who has the link can see the car's position while the trip is running, so please do not share it more widely than you mean to.

Who else sees your information

Only the people who need it. Our drivers receive the details required to collect you: your name, phone number, pickup and drop-off, time, passenger count and flight number. They do not see payment information. We also rely on the service providers named above (Rapyd for payments, Zoho for email, Nova for SMS) and on our server hosting provider. We do not sell your personal information to anyone. If you accept advertising cookies, Google and Meta receive only the information described under Cookies and tracking.

Your rights

You can ask us to show you the information we hold about you, correct it, delete it, or send it to you in a portable form. You can also object to processing based on our legitimate interests. Write to [email protected] and we will respond as quickly as we can.

If you are not satisfied with how we have handled your information, you can complain to Persónuvernd, the Icelandic Data Protection Authority, at [email protected].

Changes to this page

If we change how we handle personal information we will update this page. Where the change is significant, we will say so here.

Last updated 15 October 2026: added optional session recordings, which only happen if you allow them.